Perception

Mark Fleming

14 years ago

Took the family to a baseball game last night. My hometown team, the Reds, were in town; well in Tampa Bay area. It had been awhile since I had been in Tropicana Field, the home of the Tampa Bay Rays. It is an interesting place. It is a dome stadium with catwalks that are in play. Not too many baseball stadiums have ground rules for a ball that hits a catwalk or supporting wires. In fact, a Red hit a support and it was ruled a home run. I thought what a strange happening. This began to shape how I saw the field, how I viewed the home team, etc. It was not the most positive perception.

This got me thinking. How do patients see my home field, my office? What do they see and experience? How do these perceptions affect how they see the services we render?

Maybe it is time to take a look at your own home field. Is it presenting or representing the best services your practice can offer?